- Develop a market development strategy, and rationally adjust the product structure towards high added value markets.
- To stabilize the coffee growing area according to planning; practice sustainable farming practices.
- Focusing on improving quality and diversifying processed products; building and asserting a Vietnamese coffee brand in the international arena.
- Building a modern coffee consumption system, adapting to domestic and international transactions.
- Renovating forms of production organization, creating links, attaching interests between growers, processing enterprises and service establishments.
- Continue to renovate mechanisms and policies to support the development of the coffee industry, improve production – business efficiency.